Created as an event to celebrate cinephilia and the memory of cinema, Amor ao Cinema exhibition showcases restored classics, recent, alternative and established works by different national and international filmmakers, who pay homage to cinema in their narratives and aesthetics.

For the visual identity of the exhibition, a logo was created that can be unfolded in different ways and interpretations, enabling different languages for each edition of the event.

With warm and vibrant colors, exploring the movements of the film on the editing table and on the projector, the identity expresses the pop language of love and the romanticism of cinema.