The Football Museum, located in the Pacaembu Stadium (São Paulo, Brazil), is a public institution linked to the São Paulo State Secretariat for Culture, Economy and Creative Industries. The first museum dedicated to Brazilian football, it was created in 2008 and has since then been run by the social cultural organization IDBrasil, Cultura, Educação e Esporte.
ARQUIBANCADA Magazine claims the space that the Football Museum — with its educational activities, research and seminars, exhibitions and cultural programming — has conquered (and wants to expand) in the museum field. It’s a non-academic publication dedicated to the themes and debates of football — the most beautiful and popular sport on the planet — and also to museum practices in a diverse and inclusive way.
ARQUIBANCADA Magazine claims the space that the Football Museum — with its educational activities, research and seminars, exhibitions and cultural programming — has conquered (and wants to expand) in the museum field. It’s a non-academic publication dedicated to the themes and debates of football — the most beautiful and popular sport on the planet — and also to museum practices in a diverse and inclusive way.
For the magazine's visual identity and graphic design, a typographic system was developed, highlighting the magazine's dialogic nature and exploring the unpredictable movement of a crowd. Based on this visual language, a variety of tools were created to indicate notes, comments, separate titles from subtitles, highlight texts and also illustrate.
The objective of this graphic design was to convey the physical experience of visiting a stadium. The cover, with its arrangement of texts cut out like a detached paper, alludes to a ticket. Issue No. 0001, numbered like the seats in the immensity of a stadium, has 210 pages dedicated to the theme "The new museum definition", and features texts, articles and interviews with important contributors.
The objective of this graphic design was to convey the physical experience of visiting a stadium. The cover, with its arrangement of texts cut out like a detached paper, alludes to a ticket. Issue No. 0001, numbered like the seats in the immensity of a stadium, has 210 pages dedicated to the theme "The new museum definition", and features texts, articles and interviews with important contributors.
Art direction and graphic design
Lucas BlatEditorial direction
Renata Vieira da Motta
Marília Bonas
Editorial team
Bernardo Gonzalez
Bruno Brulon Soares
Camilo de Mello Vasconcellos
Fiorela Bugatti Isolan
Juliana Pons
Lucas Ribeiro
Marcelo Continelli
Silvana Goellner
Suzy Santos
Editorial coordination and production
Juliana Pons
Luiz Fernando Mizukami
Maurício Rafael — In memoriam
Renata Beltrão
Simone Hozawa
Cover photo
Wendell de França Sales
Typefaces
Navigo, by CSTM Fonts
Source Serif Pro, by
Juliana Pons
Luiz Fernando Mizukami
Maurício Rafael — In memoriam
Renata Beltrão
Simone Hozawa
Cover photo
Wendell de França Sales
Typefaces
Navigo, by CSTM Fonts
Source Serif Pro, by
Frank Grießhammer
